____________________________________________________________
People are confused. Part of the problem is
that there
is too much information available. And it can really
hurt your chances of building your business.
Maybe you've experienced it. You visit some forums and
start reading. Soon, you're learning about search
engine optimization, autoresponder sequences, squeeze
pages, pay-per-click campaigns and article marketing.
And that's just scratching the surface!
If you dig a little deeper, you begin reading about
press releases, online media buys, affiliate marketing,
product launches and information products.
And we haven't even started talking about membership
sites, teleseminars, lead products, one-time offers,
backends and bonus marketing.
No wonder people are confused! There's too much to
think about.
So, I want to take you back to the basics today. We're
going to focus on the things that have always mattered
and leave the rest behind (for now).
Here are three major ways that you can earn your living
online...
1. Create and sell your own products.
2. Sell other people's products.
3. Earn Adsense revenue.
Of course, there are many other ways to build a
business online. We'll go into those other ways some
other time. For now, let's keep things simple.
Let's look very briefly at each of the three types of
businesses...
1. Create And Sell Your Own Products
=======================================
Creating your own products is simple. You're probably
tired of hearing that since you have probably heard it
at every forum and in every ebook you've read.
But, it's true. It takes some work, but creating your
own product is something you can definitely do. It
doesn't matter if you don't currently have a website, a
list or lots of friends with lists.
It doesn't even matter if you don't know anything about
your market. You can still create a product that others
will buy.
The most important part of creating your own products
is three-fold...
o identify a market
o give that market what it wants
o test each step of your sales process to make it
more and more profitable
We'll go into the details of each part some other time.
Remember, we're just keeping things simple today.
2. Sell Other People's Products
==================================
You have probably heard people referring to this as
"affiliate marketing." It's a very easy way of getting
paid to promote products without having to create those
products.
Basically, someone else creates a product. If you help
them sell it, they'll give you part of the sales price.
It's simple how it works.
Again, the most important part of the entire process is
three-fold...
o identify a market
o give that market what it wants
o test each step of your sales process to make it
more and more profitable
It works the same in "affiliate marketing" as it does
when you create your own product. The sales process is
a little different in "affiliate marketing" (and we'll
talk about that in a future article). But, the basics
are the same.
You find a market, give it what wants and then test
everything.
There are some traps that a lot of inexperienced
marketers fall into, but don't worry. We'll cover that
in the near future, too. There's no reason to overwhelm
you with information you don't need right now.
3. Earn Adsense Revenue
==========================
Adsense is a different animal than marketing your own
products or promoting other people's products. After
all, you're getting paid to show your visitor the door
without expecting them to come back.
And while it's true that you're showing your visitor
the door when you're doing "affiliate marketing," you
have a relationship with that visitor. You're making a
recommendation to them. You should have them on a list.
You expect them to come back.
There are some ways that you can get your visitor to
come back to your site when you're promoting Adsense
(and we'll talk about those strategies in the future).
But, promoting Adsense isn't consistent with building a
long-lasting relationship with your customers.
And here's the interesting thing about Adsense...
The most important part of driving Adsense revenue is
very similar to promoting your own products or other
people's products...
You identify a market. Then, you give that market what
it wants (in this case, good content). Then, you test
everything to ensure you're making as much income as
you can from your process.
Final Thoughts
=================
We have talked about three major ways that you can earn
your living online. You can create and sell your own
products, promote other people's products, or earn
Adsense revenue. None of these are complicated.
Many experienced marketers do all three.
But, the important thing to remember is that the key
components of each of these three types of businesses
is the same...
o identify a market
o give that market what it wants
o test each step of your sales process to make it
more and more profitable
There are tons of ways to identify a market. There are
tons of ways to deliver to that market what it wants.
And there are so many things to test that it can boggle
your mind.
But, too much information at once will only slow you
down. First, realize that all three businesses that
we've talked about in this article aren't complicated.
They're simple and anyone can do them.
Next, remember the key components that drive these
different types of businesses.
We'll worry about some of the details in upcoming
articles.
That's it for now.
Talk to you soon,
Damon G. Zahariades
============================================================
Article by Damon G. Zahariades. To get immediate access to
your free Special Report, "The 5 Critical Elements To
Creating A 6-Figure Income Online" go right now to http://www.WebBusinessToday.com
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