If you're reading this right now then I want you to go do something first: look at the bottom of this review, go order this book, then come back and finish reading.

The book you've just ordered will show you the ways P.T. Barnum, the greatest showman on earth, made himself "rich on printer's ink."

Before Barnum and Bailey's fabulously successful travelling circus, Barnum was already one of the most rich and famous people in America. He was also one of the best self-marketed entrepreneurs in the world! This book talks of dozens of ingenious news-catching events Barnum promoted in order to advertise his museum business, like:

• Bringing the first hippos, rhinoceros, and giraffes to the U.S.
• Exhibiting a live mermaid-like creature and a 160 year old woman (or so they believed).
• He had an elephant plough his fields to gain more notoriety for himself.
• He advertised hundreds of curious artifacts, animals and humans.
• Banners, lights, and pictures covered his museum that attracted 38 million visitors in a time when only 35 million people lived in the U.S.

But he didn't stop there. Barnum made sure to befriend all the newspaper editors and reporters that he could. His events, practical jokes on the public, and museum attractions were always getting plugged in ways that no advertising could ever do.

The author, Joe (Mr. Fire) Vitale, a marketing specialist, includes modern-day examples of business owners who gain News-Notoriety for themselves by "Barnumizing" their businesses.

This book is going to show you how to "Barnumize" your own business so "crowds stampede to your doors".

Read more at Amazon.com
Read more at Amazon.ca

Visit Joe's site at:http://www.MrFire.com

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