How many people can boast having two books in the top 15 best-selling self-help books of all time? Well, only three people can and Harvey McKay is one of them.

You may have heard about two of his other books, Swim with the Sharks without Being Eaten Alive, and Beware the Naked Man Who Offers You His Shirt. They are what put him side-by-side with Dale Carnegie and Norman Vincent Peale on the top 15 list.

His latest book, "Dig Your Well Before You're Thirsty, The Only Networking Book You'll Ever Need", is a humourous, information-packed collection of networking laws as infutable as gravity. If you're looking for (or trying to keep) a job, creating exposure for your business, or making a sale then you need a healthy network.

The concept behind digging your well before you're thirsty means you cultivate your relationships with your friends, clients, and acquaintances before you need them. You lend a helping hand before you need borrowing one for yourself.

Harvey comments on a poor unfortunate soul who needed emergency money at two in the morning and had to resort to asking people he hadn't talked to in years. It's an example of how not to treat your network.

This is a must read for anyone in business; if you're a salesperson your success is in proportion with how well you handle your network for referrals, leads or repeat business. If you're a business owner, consider this MacKay Maxim: "Small businesses must know how to network with their customers and prospects by emphasizing a level of personal service and attention that the big businesses can't."

Dig Your Well is a truly outstanding book. By enriching your network, you'll meet many of your goals, because: It's not always what you know, but who you know and how you treat them.

Read more at Amazon.com
Read more at Amazon.ca

See more business book reviews

Please sign up for this!

ASPIRE TO SOMETHING HIGHER Thought-of-the-Day Think New Thoughts -- Feel New Feelings First Name: Your E-Mail: